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2024
“If the tests prove to be successful, the researchers believe the stickers have the potential to reduce home food waste by up to 63 per cent, and retail waste by 50 per cent.”
“Bump helps consumers monitor the freshness of products like dairy and beverages, encouraging safe consumption and reducing food waste by highlighting when items are still good to use within their recommended shelf life.”
2023
“Originally designed for the vision-impaired who cannot see best-by dates, the caps would also be handy for those who've lost their sense of smell from COVID and can no longer do sniff-tests.”
“Many low-income families avoid buying more nutritious foods because they are more perishable but this new labelling approach could enable them to switch to buying fresher foods.”
“This eliminates the confusion of expiry dates, which have time and time again been proven to be an inaccurate measure of food freshness.”
2022
“Supermarkets are dropping best before dates on some products, encouraging people to judge an item’s freshness for themselves. But what about when these dates are necessary but not always accurate? Solveiga Pakštaitė has a solution, and it feels good.”
“We view this innovation from Mimica as a game changer, one that has a profound effect on how caps are used, their contribution to the reduction of waste and carbon emissions and their ability to drive purchase.”
2021
“Mimica’s goal (…) would cut waste in homes by 63% and retail waste by 50% on perishable products, whilst also reducing the waste in material used to protect food.”
“It's extremely intuitive and easy for everyone to understand. Even my 96-year-old grandmother would understand if bumps appear on the label that it's time to throw it away”
“Mimica’s temperature-sensitive indicator (…) is designed to give confidence back to consumers.”
“The future of seeing Bump (previously Mimica Touch) in supermarkets isn't too far away.”
Ryu Kishimoto / Read Full Article
“The invention is a response to the fact that 60% of food wasted in the UK is still edible, and aims to stop consumers relying on best before dates and discarding perfectly good food.”
Maddie Maynard / Read Full Article
“After five years and £700,000 worth of cutting-edge research and development, Bump (previously Mimica Touch) lets both people with sight and those with visual impairment feel, rather than see, if products are still fit for consumption.”
Insider Studios x Lenovo / Read Full Article
“The product was inspired by the inaccuracy of existing expiry dates. The problem with them is that they’re calculated according to the worst case scenario.”
Henry Wong / Read Full Article
2020
“We won’t stop until Bump (previously Mimica Touch) is available on foods on every shelf of the supermarket because unnecessary waste must be stopped!”
Julia Platt Leonard / Read Full Article
“Six years later we are a 10-strong team and – despite delays to manufacturing caused by COVID – close to launching our first commercial product.”
Rebecca Smithers / Read Full Article
“What will 2050 be like? Accurate sensors on packaging and external devices [will] make it easy for people to assess how fresh food is.”
2019
“I’ve created a label to stop you from chucking good food away”
Solveiga Pakstaite / Read Full Article
“I love Bump (previously Mimica Touch), a gelatin-based packaging solution that shows if food is spoiled or not – so you don’t need to rely on inaccurate sell-by date labels.”
Tessa Clarke / Read Full Article
“Expiry dates have become the law but food doesn’t magically turn to poison at midnight”
Jennie Milsom
“Mimica was inspired by working with people experiencing the challenge of visual impairment.”
Oliver Morrison / Read Full Article
“Creating more inclusive packaging for the visually impaired unexpectedly led to discovering that the general public also have a limited understanding of what food can be thrown away.”
Kate Harrison / Read Full Article
