How Bump by Mimica helps extend shelf-life
Bump is available in two formats, Bump Cap for beverages and Bump Tag for meat, fish and other foods.
Managing a perishable food business can feel like a constant race against time. We’ve heard that you need to be an adrenaline-seeker to survive in the grocery business! Forecasts help, but only to a point. If only you could extend shelf life even a little, it would ease some of the time pressure, reduce waste and optimise margins. You may have considered additives, but there is another way to extend shelf life and reduce waste effectively while keeping your product exactly the same.
Print longer dates with Bump
Bump by Mimica is a cap or tag on food or beverage packaging that turns from smooth to bumpy when food or drinks actually spoil by responding to changing temperature conditions. It provides clear fresh-or-spoiled information about the product’s freshness and is designed for inclusivity with its tactile interface. When the surface of the Bump Cap or Tag feels smooth — the product is fresh, and if it feels bumpy — the product has spoiled.
Bump does not replace expiry dates, it allows brands and producers safely print longer dates based on reasonable storage, with Bump warning when poor storage shortens this. Bump works on most packed perishable foods, with the temperature-sensitive gel inside being calibrated to specific foods, using customer shelf life testing data plus our own additional shelf life tests, for superior accuracy.
The extension potential with Bump is game-changing
For food and drink producers, Bump helps extend expiry dates and reduce waste without compromising safety or quality. Here's the numbers of extra days you can get on various foods.
Food waste in store is worth roughly double food profits, while up to 83% of the food wasted is still perfectly edible (ReFED/Deloitte 2018 & FUSIONS 2016)
Having to use cautious expiry dates to protect consumers drives tremendous waste and hurts bottom lines. For perishable foods, overcaution leads to expiry dates being shortened by a few days, sometimes more. Adding just 2 days extra shelf-life on perishable foods reduces household waste by 63% (WRAP 2013), cuts retail waste in half and increases sales by 10% (Studies at Tesco, Carrefour, Walmart). This is backed up by a study run by FieldworkHub which found that 76% of consumers would buy more juice from a brand if it had a Bump Cap on it.
In this video, our Founder & Director, Solveiga Pakštaitė, explains in more detail why printing longer dates increases sales, contrary to a common misconception that it is waste that drives them.
Another study found that 58% of people have been deterred from purchasing products with shorter dates, for fear of wasting them (Mimica study with global beverage company, 2020). This creates an opportunity to create brand loyalty by increasing consumer confidence and helping them waste less, supported by the findings in a recent consumer trial carried out by FieldworkHub.
Why does extending dates with Bump drive profitability?
Products using Bump can be sold for longer before wasting
Extra days to consume makes people feel that they will waste less and encourages them buy more
Confidence in food freshness drives loyalty and return purchases
Bump Cap helped EXALT extend the dates on their drinks by 25%
We worked with EXALT, a health drinks brand, to add 4 extra days to their dates, thanks to the Bump Cap. This allowed them to sell their drinks for longer and significantly reduce waste.
Are you looking to extend the shelf-life of your products?
Get in touch! Start reaping the rewards from longer dates with Bump Cap for beverages and Bump Tag for meat, seafood, and other packed perishable foods.
These are some of the companies we’re already worked with - join the #MimicaMovement!
